Motion design (Beginner) · Designed by John Olamide
FinSynk
A 46-second product film for FinSynk, a business finance platform. It turns scattered invoices, payroll, cards and currencies into one idea: all your finances, perfectly in sync.
Role
Motion Designer (Beginner)
Tools
Figma and Jitter
Length
46 seconds
Format
1920×1080, 16:9
01 Brief
Goal
Explain the product fast
Show what FinSynk does and why it matters in under a minute.
Tone
Bold and rhythmic
Hard cuts, screen flashes and quick counts, timed to the beat.
Ending
One clear next step
Close on the mark and a 14-day free trial button.
02 Story
Act 01
The chaos
“Your money is everywhere.” Alerts, coins and a wall of finance words fill the screen.
Act 02
The turn
“What if it all moved as one?” Two rings lock together and collapse into the FinSynk mark.
Act 03
The product
The dashboard crashes in, then send, balance, swap and cards each get a short beat.
Act 04
The promise
“All your finances. Perfectly in sync.” The mark drops in with the call to action.
03 Storyboard
Each scene was planned in Figma before animating, so the story and the pacing were clear from the start.
Scene 01
Word slams in, screen shake, coin spins past
Scene 03
Rows slide in opposite directions, PAYROLL flashes lime
Scene 05
Hard cut to lime, the screen flashes on the beat
Scene 07
Two rings fly in, lock together and spin in sync
Scene 09
Dashboard crashes up from below, tilted, then settles
Scene 10
Pills fire in one by one on the beat
Scene 12
Screen splits, coin flips on the seam, amount converts
Scene 13
Three cards fan out like a hand
04 Visual language
Void
#07040D RGB:7,4,13
Electric Violet
#7516F8 RGB:117,22,248
Acid Lime
#CEFF0A RGB:206,255,10
Hot Coral
#F04A3A RGB:240,74,58
Bricolage Grotesque carries the loud, heavy statements, while Instrument Serif adds a calmer italic voice. Together they move the film between urgency and control.
05 Key moments
Moment 01
Lime flash, then a fast count
A lime flash resets the eye, and the number counts up quickly so proof lands as a single beat.
Moment 02
Top and bottom halves lock
The two halves slide together on screen, so the idea of being in sync is shown rather than just said.
Moment 03
The film slows down at the end
After all the speed, the mark drops in, the button pops and coins orbit slowly, so the call to action has room to land.
06 Learnings
What I learned
Rhythm carries the message
Cutting to the beat made a complex product feel simple, because each idea got one clear moment.
Next steps
Try shorter cuts
Create 15-second and vertical versions for social, and test which opening holds attention best.