Crypto intelligence for traders
Verya is an all-in-one crypto intelligence platform that helps traders track smart wallets, monitor real-time signals, and uncover market opportunities through a unified, data-driven experience.
Role
Sole Product Designer
Type
Crypto · Cross-platform app · B2C
Company
Verya
Team
1 PM, 3 Engineers, 1 QA, 1 Designer
Status
Under Development
Designing Verya meant addressing the challenges traders face when navigating fast-moving crypto markets, where wallet activity, market signals, and valuable insights are often scattered across multiple platforms. The goal was to create a reliable, intuitive experience that brings smart wallet tracking, real-time alerts, and market intelligence into one unified platform, helping traders identify emerging opportunities, monitor influential wallets, and make more informed decisions with greater clarity and confidence.
Research
Market Research
Competitive Analysis
Trader Pain Points
User Needs
Ideation
How Might We
User Flows
Paper Wireframes
Lo-fi Wireframes
Prototype
Internal Review & Iteration
High-Fidelity UI
Interactive Prototype
Validation
Usability Testing
Key Findings
Design Iterations
Final Solution / Next Steps
✦ Research
Understanding the end users
My goal was to understand how traders track wallet activity, interpret market signals, and make informed decisions. Through user interviews, I aimed to uncover their challenges and translate those insights into a smarter, more intuitive financial tracking experience with Verya.
35 calls
Interview: 20 min
23 visits
Interview: 45 min
60 surveys
Online survey
68%
of interviewees reported difficulty tracking smart wallet activity and identifying reliable market signals.
48%
relied on manual wallet tracking and fragmented tools, leading to missed signals and delayed decisions.
Pain point A
Fragmented Wallet Tracking
John Smith
Every few minutes, I worry I’m missing a major wallet movement or market signal. By the time I notice a transaction, the opportunity may already be gone. It feels like I’m always one step behind the market.
Adaeze O.
My wallet tracker stopped updating during a major market move. I missed several profitable opportunities because I couldn’t monitor transactions in real time.
Pain point B
Limited real-time visibility across multiple wallets
Peter H.
I track multiple wallets every day, but checking each one manually takes too much time. It’s difficult to know which wallets are worth watching or when to act on a market opportunity.
Chidera G.
I can’t easily tell which wallets are performing better without checking each one manually. It’s frustrating not having real-time insights into wallet performance and transaction history.
Pain point C
No all-in-one crypto intelligence platform
David J.
I use one app to track wallets, another to monitor market signals, and another to analyze tokens. It’s exhausting switching between platforms just to understand the market.
Chuwka S.
I need to track wallets, monitor market signals, analyze tokens, and follow smart money, all in one place. It costs me time I can’t afford.
✦ Journey
User Journey Map
Based on the surveys and user interviews conducted, I mapped the end-to-end crypto investor journey to give the platform a competitive edge and identify a unique selling feature.
Onboarding
Actions
Sign up and explore app features.
Goals
Access the platform quickly.
Touchpoints
Welcome screens, Apple/Google login.
Emotion
🙂 Curious
Pain point
Lengthy signup or unclear features.
Opportunity
Simplify onboarding with guided steps.
Wallet Setup
Actions
Connect wallets and select assets to track.
Goals
Set up personalized tracking.
Touchpoints
Wallet connection, asset selection.
Emotion
😐 Focused
Pain point
Complex wallet connection and setup.
Opportunity
Offer seamless wallet integration.
Signal Monitoring
Actions
Monitor smart-wallet activity and real-time alerts.
Goals
Discover profitable opportunities early.
Touchpoints
Signal feed, push notifications.
Emotion
🤩 Excited
Pain point
Too many alerts or missed signals.
Opportunity
Provide customizable, prioritized alerts.
Market Analysis
Actions
Analyze trades, trends, and market signals.
Goals
Make informed trading decisions.
Touchpoints
Analytics dashboard, wallet activity.
Emotion
🤔 Analytical
Pain point
Scattered data and unclear market trends.
Opportunity
Combine analytics into one clear dashboard.
Portfolio Tracking
Actions
Track portfolio value, performance, and assets.
Goals
Understand portfolio performance.
Touchpoints
Portfolio card, asset list, performance charts.
Emotion
😊 Confidence
Pain point
Difficulty tracking changes across wallets.
Opportunity
Add real-time portfolio insights and summaries.
✦ Ideation
With a clear understanding of the challenges merchants faced, I began exploring solutions that could eliminate friction from their daily operations.
Userflow
I started by mapping the end-to-end user flow to define the project scope and understand how merchants would navigate the platform. This helped establish a clear information architecture before moving into wireframing and interface design.
Sketches
I sketched the foundational layout for payments, branch management, analytics, and reconciliation.
Lo-fi wireframes
I translated the paper sketches into low-fidelity wireframes to define the platform’s structure, validate core workflows, and gather feedback before moving to high-fidelity designs.
✦ Usability Testing
A moderated usability study with 15 business owners who regularly use digital banking apps evaluated the app. The study achieved an 87% task success rate and a 4.8/5 user satisfaction score, exceeding the target KPIs.
Home screen
Testing insight: Portfolio value and daily performance are visible, but lack visual emphasis and context. 20% of users struggle to discover smart-wallet activity and market signals quickly. “On the radar” shows limited signals with minimal detail.
Refined design: Portfolio value is more visually engaging with a clear growth indicator and coin illustration. Trending signals and featured prompts help users discover opportunities faster, with a dedicated smart-wallet activity feed.
BeforeAfter‹ ›Signals feed
Testing insight: 50% of users missed the repeated signals, making it difficult to identify unique market opportunities. 15% struggled to distinguish similar signals, causing hesitation.
Refined design: Redesigned the signals feed with clearer card layouts and category filters, helping users distinguish unique opportunities and identify relevant market activity more easily.
BeforeAfter‹ ›✦ Design System
The design system served as a comprehensive guide defining the visual and interactive elements of the app. It includes standardised components, colour schemes, typography and layout guidelines to ensure a consistent and cohesive experience throughout.
✦ Final Design
Launching the Verya app
Verya was designed with a seamless and secure onboarding experience, helping users set up their accounts with confidence. During registration, users connect their wallets and configure their preferences to personalize their experience.
The app home page
The home screen is designed for easy navigation. It brings portfolio value, daily performance, and key market signals into one clear view, with intuitive navigation providing easy access to more insights and features.
Verya helps users track portfolio performance and monitor market trends over time, while customizable alerts keep them updated on important market movements.
Wallet Activity & Transactions
Verya’s wallet section provides users with a detailed overview of their connected wallets and crypto assets in one place. Users can monitor balances, track incoming and outgoing transactions, and review their activity to better understand how their assets move over time.
Send Crypto: Onchain & Internal Transfer
Sending crypto with Verya is simple. Choose your preferred token, enter the recipient’s wallet address or Verya tag, select the network, and specify the amount. Review your transaction details and confirm securely.
Crypto Wallet Management
Verya gives users a seamless way to manage their digital assets in one place. With wallet deposits, QR-code payments, and token swapping, users can receive crypto securely, exchange supported tokens, and monitor balances with greater control.
Wallet & Deposits: Users can receive crypto through unique wallet addresses and QR codes. Token Swapping: Users can swap supported cryptocurrencies, review exchange rates, network fees, slippage tolerance, and estimated amounts before confirming.
Verya Switch Wallet
Verya’s switch wallet feature gives traders a unified view of their crypto wallets, making it easy to switch between accounts, monitor individual balances, track asset distribution, and manage multiple wallets in one place.
The wallet screen gives users a clear view of their tracked crypto wallets, with two primary actions: Add Watch-Only and Connect Wallet.
Help and Live Chat Support
For real-time assistance, I designed an AI feature to offer a live chat support feature. This allows users to interact with a bot, getting timely help for their concerns.
App Store Screenshot
Stay ahead of the crypto market with real-time trading signals and intelligent market insights. Track whale activity, identify volume spikes, monitor emerging breakouts, and discover potential opportunities as market conditions evolve.
✦ Outcome
Verya brings portfolio tracking and real-time crypto intelligence into one seamless experience, helping users discover opportunities and make more informed market decisions.
Smarter Portfolio Tracking
Track wallet performance, monitor asset movements, and view your crypto holdings in one place.
Real-time Market Insights
Identify whale accumulation, volume spikes, and market breakouts with timely, confidence-rated signals.
Less Complexity, More Clarity
Turn complex market activity into clear, actionable insights that help users navigate the crypto market with confidence.
✦ Learning
The best user experience came from simplifying wallet management and making market insights easier to access, not adding more features.
The most impactful design decisions in Verya came from simplifying the wallet experience and improving how users access market insights, not just redesigning screens.
When Verya’s product logic works seamlessly, managing wallets and understanding market insights become simpler because the underlying experience is clearer.